Browse Segments

Discover segments that fit your brand and get to know the real customers behind them.
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Willingness to Switch Brands
Medium
Segment 30
Frequent
Frugal
Indulgent
Impulsive
Conscientious
Deliberate 
Shops At
Dean & Deluca
Balducci's
Zabar's
Willingness to Switch Brands
Medium
Segment 27
Frequent
Frugal
Wellness
Impulsive
Indifferent
Convenience Seeker
Shops At
Kroger
Fresh Market
Sprouts
Willingness to Switch Brands
Low
Segment 28
Frequent
Frugal
Wellness
Impulsive
Indifferent
Deliberate 
Shops At
Whole Foods
Wegman's
Fresh Market
Willingness to Switch Brands
High
Segment 29
Frequent
Frugal
Indulgent
Impulsive
Conscientious
Convenience Seeker
Shops At
Aldi
Lidl
Trader Joe's
Willingness to Switch Brands
Medium
Segment 26
Frequent
Frugal
Wellness
Impulsive
Conscientious
Deliberate 
Shops At
Walmart
Aldi
Food Lion
Willingness to Switch Brands
Low
Segment 24
Frequent
Frugal
Indulgent
Economical
Indifferent
Deliberate 
Shops At
Wegman's
Publix
HEB
Willingness to Switch Brands
Medium
Segment 21
Frequent
Frugal
Indulgent
Economical
Conscientious
Convenience Seeker
Shops At
Kroger
HEB
Publix
Willingness to Switch Brands
High
Segment 25
Frequent
Frugal
Wellness
Impulsive
Conscientious
Convenience Seeker
Shops At
Whole Foods
Costco
Target
Willingness to Switch Brands
Medium
Segment 20
Frequent
Frugal
Wellness
Economical
Indifferent
Shops At
Kroger
Costco
Publix
Willingness to Switch Brands
High
Segment 22
Frequent
Frugal
Indulgent
Economical
Conscientious
Shops At
Dean & Deluca
Bristol Farms
Whole Foods
Willingness to Switch Brands
High
Segment 23
Frequent
Frugal
Indulgent
Economical
Indifferent
Convenience Seeker
Shops At
Erewhon
H Mart
Trader Joe's
Willingness to Switch Brands
High
Segment 64
Occasional
Frugal
Indulgent
Impulsive
Indifferent
Deliberate 
Shops At
Balducci's
Eataly
Harrod's Food Hall
Willingness to Switch Brands
High
Segment 57
Occasional
Frugal
Wellness
Impulsive
Conscientious
Convenience Seeker
Shops At
Whole Foods
Sprouts
Costco
Willingness to Switch Brands
Medium
Segment 63
Occasional
Frugal
Indulgent
Impulsive
Indifferent
Convenience Seeker
Shops At
Aldi
Food Lion
Lidl
Willingness to Switch Brands
Medium
Segment 62
Occasional
Frugal
Indulgent
Impulsive
Conscientious
Shops At
Sprouts
Whole Foods
Willingness to Switch Brands
High
Segment 61
Occasional
Frugal
Indulgent
Impulsive
Conscientious
Convenience Seeker
Shops At
Zabar's
Eataly
Dean & Deluca
Willingness to Switch Brands
Medium
Segment 59
Occasional
Frugal
Wellness
Impulsive
Indifferent
Shops At
Whole Foods
Willingness to Switch Brands
Medium
Segment 60
Occasional
Frugal
Wellness
Impulsive
Indifferent
Deliberate 
Shops At
Piggly Wiggly
HEB
Publix
Willingness to Switch Brands
Low
Segment 56
Occasional
Frugal
Indulgent
Economical
Indifferent
Deliberate 
Shops At
HEB
Publix
Wegman's
Willingness to Switch Brands
Medium
Segment 58
Occasional
Frugal
Wellness
Impulsive
Conscientious
Deliberate 
Shops At
Erewhon
Bristol Farms
Dean & Deluca
Willingness to Switch Brands
High
Segment 55
Occasional
Frugal
Indulgent
Economical
Indifferent
Convenience Seeker
Shops At
H Mart
Patel Brothers
Central Market
Willingness to Switch Brands
Medium
Segment 54
Occasional
Frugal
Indulgent
Economical
Conscientious
Shops At
Fresh Market
Willingness to Switch Brands
Medium
Segment 51
Occasional
Frugal
Wellness
Economical
Indifferent
Convenience Seeker
Shops At
HEB
Walmart
Costco
Willingness to Switch Brands
High
Segment 53
Occasional
Frugal
Indulgent
Economical
Conscientious
Shops At
Fresh Market
Whole Foods
Willingness to Switch Brands
Medium
Segment 52
Occasional
Frugal
Wellness
Economical
Indifferent
Shops At
Sprouts
Willingness to Switch Brands
Medium
Segment 50
Occasional
Frugal
Wellness
Economical
Conscientious
Deliberate 
Shops At
Zabar's
Erewhon
Balducci's
Willingness to Switch Brands
High
Segment 49
Occasional
Frugal
Wellness
Economical
Conscientious
Shops At
Whole Foods
Sprouts
Willingness to Switch Brands
High
Segment 48
Occasional
Affluent
Indulgent
Impulsive
Indifferent
Shops At
Whole Foods
Sprouts
Willingness to Switch Brands
High
Segment 47
Occasional
Affluent
Indulgent
Impulsive
Indifferent
Shops At
Whole Foods
Sprouts
Willingness to Switch Brands
Medium
Segment 45
Occasional
Affluent
Indulgent
Impulsive
Conscientious
Convenience Seeker
Shops At
BJ's
Costco
Walmart
Willingness to Switch Brands
Low
Segment 46
Occasional
Affluent
Indulgent
Impulsive
Conscientious
Deliberate 
Shops At
HEB
Wegman's
Publix
Willingness to Switch Brands
Medium
Segment 41
Occasional
Affluent
Wellness
Impulsive
Conscientious
Convenience Seeker
Shops At
Publix
Walmart
Target
Willingness to Switch Brands
High
Segment 44
Occasional
Affluent
Wellness
Impulsive
Indifferent
Shops At
Fresh Market
Willingness to Switch Brands
High
Segment 43
Occasional
Affluent
Wellness
Impulsive
Indifferent
Convenience Seeker
Shops At
Food Bazaar
Patel Brothers
H Mart
Willingness to Switch Brands
Low
Segment 42
Occasional
Affluent
Wellness
Impulsive
Conscientious
Deliberate 
Shops At
Meijer
Safeway
Sam's Club
Willingness to Switch Brands
Medium
Segment 39
Occasional
Affluent
Indulgent
Economical
Indifferent
Convenience Seeker
Shops At
Balducci's
Harrod's Food Hall
Eataly
Willingness to Switch Brands
Low
Segment 37
Occasional
Affluent
Indulgent
Economical
Conscientious
Shops At
Fresh Market
Willingness to Switch Brands
Medium
Segment 38
Occasional
Affluent
Indulgent
Economical
Conscientious
Deliberate 
Shops At
Dean & Deluca
Zabar's
Copow Foods
Willingness to Switch Brands
High
Segment 35
Occasional
Affluent
Wellness
Economical
Indifferent
Convenience Seeker
Shops At
H Mart
Patel Brothers
Wegman's
Willingness to Switch Brands
High
Segment 36
Occasional
Affluent
Wellness
Economical
Indifferent
Deliberate 
Shops At
Erewhon
Dean & Deluca
Trader Joe's
Willingness to Switch Brands
Medium
Segment 34
Occasional
Affluent
Wellness
Economical
Conscientious
Shops At
Sprouts
Whole Foods
Willingness to Switch Brands
High
Segment 33
Occasional
Affluent
Wellness
Economical
Conscientious
Shops At
Whole Foods
Fresh Market
Willingness to Switch Brands
Low
Segment 32
Frequent
Frugal
Indulgent
Impulsive
Indifferent
Deliberate 
Shops At
Sam's Club
Costco
Meijer
Willingness to Switch Brands
Medium
Segment 31
Frequent
Frugal
Indulgent
Impulsive
Indifferent
Convenience Seeker
Shops At
Whole Foods
Balducci's
Sprouts
Willingness to Switch Brands
Medium
Segment 17
Frequent
Frugal
Wellness
Economical
Conscientious
Shops At
Fresh Market
Willingness to Switch Brands
High
Segment 19
Frequent
Frugal
Wellness
Economical
Indifferent
Convenience Seeker
Shops At
Whole Foods
Willingness to Switch Brands
Medium
Segment 18
Frequent
Frugal
Wellness
Economical
Conscientious
Shops At
Sprouts
Willingness to Switch Brands
Medium
Segment 16
Frequent
Affluent
Indulgent
Impulsive
Indifferent
Deliberate 
Shops At
Walmart
Target
Kroger
Willingness to Switch Brands
Medium
Segment 13
Frequent
Affluent
Indulgent
Impulsive
Conscientious
Convenience Seeker
Shops At
Earth Fare
Natural Grocers
Willingness to Switch Brands
Medium
Segment 15
Frequent
Affluent
Indulgent
Impulsive
Indifferent
Convenience Seeker
Shops At
Whole Foods
Sprouts
Costco
Willingness to Switch Brands
Medium
Segment 14
Frequent
Affluent
Indulgent
Impulsive
Conscientious
Deliberate 
Shops At
Erewhon
Dean & Deluca
Balducci's
Willingness to Switch Brands
Medium
Segment 12
Frequent
Affluent
Wellness
Impulsive
Indifferent
Shops At
Whole Foods
Sprouts
Willingness to Switch Brands
High
Segment 11
Frequent
Affluent
Wellness
Impulsive
Indifferent
Convenience Seeker
Shops At
Costco
Whole Foods
HEB
Willingness to Switch Brands
Medium
Segment 0
Frequent
Affluent
Wellness
Economical
Conscientious
Shops At
Whole Foods
Willingness to Switch Brands
Medium
Segment 10
Frequent
Affluent
Wellness
Impulsive
Conscientious
Deliberate 
Shops At
Gelson's
Balducci's
Zabar's
Willingness to Switch Brands
High
Segment 7
Frequent
Affluent
Indulgent
Economical
Indifferent
Convenience Seeker
Shops At
Whole Foods
Erewhon
Fresh Market
Willingness to Switch Brands
High
Segment 9
Frequent
Affluent
Wellness
Impulsive
Conscientious
Convenience Seeker
Shops At
Whole Foods
Erewhon
Dean & Deluca
Willingness to Switch Brands
Low
Segment 6
Frequent
Affluent
Indulgent
Economical
Conscientious
Deliberate 
Shops At
Walmart
Albertsons
Safeway
Willingness to Switch Brands
Low
Segment 4
Frequent
Affluent
Wellness
Economical
Indifferent
Deliberate 
Shops At
Sam's Club
Costco
Kroger
Willingness to Switch Brands
Medium
Segment 1
Frequent
Affluent
Wellness
Economical
Conscientious
Convenience Seeker
Shops At
Target
Walmart
Kroger
Willingness to Switch Brands
Medium
Segment 5
Frequent
Affluent
Indulgent
Economical
Conscientious
Convenience Seeker
Shops At
Whole Foods
Sprouts
HEB
Willingness to Switch Brands
High
Segment 3
Frequent
Affluent
Wellness
Economical
Indifferent
Convenience Seeker
Shops At
Fresh Market
Whole Foods
Trader Joe's
Willingness to Switch Brands
High
Segment 2
Frequent
Affluent
Wellness
Impulsive
Conscientious
Convenience Seeker
Shops At
Whole Foods
Erewhon
Fresh Market
Willingness to Switch Brands
High
Ethical Epicurean
Frequent
Affluent
Wellness
Impulsive
Conscientious
Convenience Seeker
Shops At
Fresh Market
Whole Foods
Sprouts